Android app developers receive FTC warning about SilverPush

Android app developers receive FTC warning about SilverPush

The U.S. Federal Barter Commission has beatific admonishing belletrist to 12 Android app developers allegedly appliance arguable "SilverPush" ad software.

"Upon downloading and installing your mobile application that embeds SilverPush, we received no disclosures about the included audio beacon functionality - either contextually as part of the setup flow, in a dedicated standalone privacy policy, or anywhere else", Maneesha Mithal, associate director at the agency's privacy division, wrote in warning letters sent to 12 developers.

Silverpush, the software in question, uses "audio beacon" technology to recognize inaudible audio watermarks in TV ads. Developers of apps that use Silverpush could be considered responsible if users aren't informed about the collection of data and who is receiving it.

The FTC alleges that some unnamed app developers are using this tech to monitor the TV shows you're watching.

Silverpush said no television shows in the United States use the software.

"The software would be capable of producing a detailed log of the television content viewed while a user's mobile device was turned on", an FTC press release about the letters said. If found to be doing so intentionally, the FTC wrote, the developers could be in violation of the FTC Act and face penalties.

The bureau afresh captivated a branch on the use of agnate "cross-device" tracking software, as privacy-oriented organizations accept alleged on the bureau to ensure such software is acclimated ethically and transparently.

Whether or not this is in use on iOS isn't known, as the dozen notices that were sent only call out apps published on Google Play.

Take Heed: after the FTC warns, enforcement for ignoring such warnings can come later for the same or similar practices.

We recently discovered that your mobile application "_" includes a software development kit created by the company Silverpush.

More importantly, the ads may be a means for third parties to identify all the devices used by any individual, privacy advocates say. Engadget noted that the aforementioned controversial tech and others of its ilk are why some apps that do not do anything in terms of voice transmission request for permission to access device microphone.

The apps accommodate a technology alleged Silverpush which monitors TV examination habits in the background.

The FTC warned that should SilverPush's tracker be used to monitor TV habits of U.S. consumers without disclosing the fact, it could be illegal.

Meanwhile, the warning letters have demanded that the apps should ask the explicit permission of the user before it uses any gizmo's microphone.

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