Salman Khan's portal KhanMarketOnline.com faces trouble

Salman Khan

The traders association of Khan Market in the national capital is contemplating legal action against Bollywood actor Salman Khan for an alleged "trademark infringement" by naming his online shopping portal khanmarketonline.com after the posh market. Neither's fans are entirely discrete, so determining the bigger Khan would be hard.

The Khan Market traders are not happy. Forwarding his request to the actor he asked him to remove using the market's goodwill name from his website. "They are bound to be confused", said Sanjiv Mehra, the president of Khan Market Traders Association, to Times of India.

Though it is yet to open for use, the market has begun registrations.

Salman unveiled the online shopping portal on his 50th birthday on December 27, 2015. "We have worked very hard over the years to make the market well-known".

Salman Khan's portal KhanMarketOnline.com faces trouble
Salman Khan's portal KhanMarketOnline.com faces trouble

"If his portal announces discount on a product, people will approach us thinking that the discount is being offered by us".

"My legal team is not in Delhi, I will talk to them after holidays". Khan market in itself is an entity, not only in India but worldwide. But legal experts told the daily that their case against Salman is weak.

Bangalore-based legal researcher and founder of Alternative Law Forum, Lawrence Liang also added: "There's a common legal remedy to protect unregistered trademarks". "There is no provision in the law for such claims. This may only give promotion to the marketplace as well as the portal site". However, Sanjiv Mehra urges, "Since the name Khan Market has been with us for ages, we have a right on it. In the case of Khan Chacha (an eatery), The court ruled in its favour because of its popularity".

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