How eating healthy food can make you fat!

How eating healthy food can make you fat!

Despite billions of pounds spent encouraging people to try healthier alternatives, overeating remains one of the main causes of obesity.

Foods with high levels of salt, sugar or fat are in labelled in red with the amount written in.

Surprisingly, even consumers who say they disagree with the idea that healthy foods are less filling than unhealthy foods are subject to the same biases, the researchers said.

The conclusion derived from the three studies demonstrates that people believe it implicitly that "healthy foods" are "less filling" than unhealthy foods, and that labelling a food as healthy, as opposed to unhealthy, impacts consumers' judgment and behavior.

The first study included 50 undergraduate students at a large public university and employed the firmly established Implicit Association Test to bring into the light an inverse relationship between the long-standing idea of healthy and filling.

Previous studies have claimed that food companies are not telling the truth about what their products contain, making it harder still to make an informed choice.

In the third study the team wanted to recreate a realistic situation to look at the effect of health portrayals on the amount of food ordered by 72 participants before watching a short film, and the amount of this food that was actually eaten during the film.

Figures show record numbers are receiving disability benefits because eating disorders have left them unable to work. You guessed right-the ones thinking that they were eating something that was actually good for them.

Researchers from the University of Texas, Austin carried out three studies to look at the theory that "healthy = less filling" and looked specifically at the overeating of healthy - rather than unhealthy - foods. Marion Nestle, the Paulette Goddard professor of nutrition, food studies, and public health at New York University, says that the belief that healthy food has fewer calories is something that seems to be intrinsic in the human mind.

In one test, 40 per cent of shoppers could not identify the healthier product when comparing two traffic light systems with a horizontal and circular layout.

You've swapped chips for salad, cake for fruit and crisps for cereal bars - so why aren't you losing weight?

Now scientists may finally have the answer.

Researchers at the University of Texas in Austin, US, found people eat more wholesome food because they associate "healthy" with meaning less filling.

As a result, we end up consuming more calories overall, undermining our saintly intentions.

Consumers tend to binge when they see nutritional signs because they automatically assume they are making a better choice.

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