Apple wins Christmas -- at least in terms of new mobile activations

Recently shared data from analytics company Flurry Insights reveals that Apple device accounted for an impressive 49.1% of the mobile activations that took place during Christmas week.

Smug teens activating expensive Apple devices are still the cover image of the modern Christmas, with very almost half of all new device activations tracked on Christmas day made up of Apple-badged phones and tablets. This year, nearly one in five were Samsung devices (19.8 percent, up from 17.7 percent).

Flurry also shared device distribution between full size tablet, s small tablets, phablets, medium phones and small phones based on activations over the holidays.

Christmas is the flawless time of the year to buy a new tablet or phone, so it was natural to expect an increase in device activations during the holiday. This year, each category of tablet scored just nine percent of new device activations in the United States.

Two-thirds of Apple's device sales were regular-size smartphones, while 12 percent were the bigger-sized iPhone 6 and 6s Plus. That is, for the first time in 2015, consumers appear to opting for phablets over smaller-screened phones.

Nokia was next with 2%, then LG with 1.7% and Chinese maker Xaomi with 1.5%. The next competitor was Samsung, with just 19.8% of the activations.

Apple took the lion's share of device activations in the week leading into Christmas day. Other devices like smaller sized phones and tablets have fallen behind, with the latter being the least sold, at 2%.

The count for Nokia/Lumia is small consolation for Microsoft, but the two percentage points were enough to prevent Android from taking over iOS in the stakes of operating systems, giving Apple yet another victory at Christmas.

For comparison, only 35 per cent of Android devices activated were medium-sized smartphones, while half of new Android devices activated around Christmas were phablets.

Christmas was the biggest day of the year for app downloads, with more than twice as many installations as on a typical December day, according to Flurry. Install rate on December 25 was 120% higher than the rest of the month, although it was worth noting that 12 months ago 2.5 apps were installed compared to 2.2 this year-a drop of 30%.

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